The Real Message Behind the Decline of Empire Saga

We're All Freaking Out!


Never before in history has the human brain had to cope with so much...
 * more information
 * more technology
 * more advertising
 * more opinions
 * more stuff to buy
 * more ways to buy it
 * more reasons not to

We're really clever. We're the most amazing species on the planet
 * we can build giant things
 * and tiny things
 * and fast things
 * and slow things
 * and giant sub-atomic particle racing tracks that go underground across multiple countries
 * and space ships

But we're still animals, with brains that evolved over billions of years:
 * and we've never had to know about the ethics of genetically modified crops before
 * and we've never had to consider the public image implications of liking stuff before
 * and we've never had the ability to play just one more game of angry birds before
 * and we've never had so much access to so much information in our pockets before
 * and we've never had so much access to so much entertainment in our pockets before
 * annd we've never had to worry about the working conditions of the people who made the thing in our pockets that allow us access to all this info-tainment before

And on their own, none of these things are that hard to deal with. But there are just so fucking many of them. Ad we're still animals with brains that evolved over billions of years.

And the world we live in is so very, very different to the one our brains evolved in.

And we're all freaking out.

All of us.

Some more so than others, and all in our own peculiar ways.

But it's fair to say that pretty much everyone is a little bit freaked out by it all.

And that's what this is all about. It's the story of how we got to be so fucking clever that we all completely lost our shit.